1. Recreational fishing is more popular now than in 2007 and interest is growing. Results from the 2013/14 Active New Zealand survey ranks fishing as the second most popular recreation for men and ninth for women. Despite its popularity, no one knows how much our recreational fishing contributes to the national economy but that is about to change. 2. LegaSea Legends. 3. South Island blue cod reviews. 4. What can you do?